BBC includes Serbia among world’s top four tourism destinations

Serbia has been included among the four most attractive tourism destinations in the world along with Morocco, Greenland and Georgia. According to the BBC, Serbia, once a hidden jewel in the Balkans, has become an attractive destination thanks to the intact nature, rich culture and widely-recognized hospitality.

The article emphasizes that, with its unique combination of natural highlights and cultural heritage, Serbia has won the hearts of travelers from various parts of the world and positioned itself globally on the tourism map. The article features photographs of the Uvac Nature Reserve, the habitat of the Eurasian griffon vulture.

– Serbia is focusing firmly on sustainable development, working with the Global Sustainable Tourism Council to develop projects that don't encourage mass tourism, but look for a more sensitive, culture-oriented path forward. This is partly because the country's tourism strategy has shifted. In the past, the focus was largely on city experiences, for example in Belgrade. However, with the realization that tourism can help diversify rural livelihoods and improve local economies, mountain tourism, rural tourism and spa and wellness offerings have become an important part of the mix. And while tourists are enjoying these nature-packed experiences, local businesses are getting a boost and jobs are getting more secure. It seems to be working: international tourism grew by 20% in 2023 – the BBC’s journalist writes.

The reputable British tourism adviser George Colvin-Slee, said that, in Serbia, people saw the word “tourist” as a positive thing.

– It's an undiscovered place for a lot of people – we send more people to Albania and Bosnia – but it's got some really impressive spots. Serbia's focus is on sustainable development, with nature-packed experiences at the forefront. The country's mountains draw skiers in winter and hikers in summer; ecotourism is developing in the hills along with birdwatching; and natural springs in the foothills feed resorts and wellness hotels.

Colvin-Slee recommends visiting Novi Sad and Vojvodina:

Turistička organizacija Srbije Beograd

Tourism Organization of Serbia

George Colvin Slee

BBC

Uvac

Petrovaradin Fortress

most attractive tourism destinations

foreign tourists in Serbia

British tourists in Serbia

tourism in Serbia