The iO Partners company has been on the Serbian market for about a year, and during that time they managed to secure more than 12,000 square meters of office space lease. As Andrew Peirson, general director of iO Partners, points out, Serbia has strong potential in this sector, as well as in logistics, and he considers Belgrade ideal for development, especially for those investors who are considering a medium or long-term lease.
He compared the markets of Serbia and other countries where they operate, pointed out the importance of sustainable development, but also revealed the company`s plans for the future.
A year has passed since you entered the Serbian market. When you reflect on it, what is your strongest impression?
- Looking back on our first year in the Serbian market, I can confidently say it has been a year of
significant success and strategic growth. We have managed to secure over 12,000 sqm of office leasing transactions in just our first year, which is in line with making the office sector our core business in the region.
Strategically positioned, our Serbian office leverages deep regional expertise to capitalize on the
significant opportunities in the market. Our transactions with a wide range of global occupiers are
testament to the type of work we have done and will continue to do in the future, and our long-term
relationship with JLL, whom I spent 18 years with across numerous markets, is key to our future growth in the region. Additionally, we are proud to report that our valuation team in Serbia has successfully evaluated over 700,000 square meters of commercial real estate assets across the SEE region this year.
You operate in several markets in the CEE region. How would you rate them in comparison to Serbia? Where are the similarities, and where are the differences?
- The markets in the region share some similarities, like the growing demand for modern office spaces and a focus on sustainability. However, there are key differences. For example, markets like Poland and the Czech Republic are more mature with a wider range of high-end office spaces, while Serbia, particularly Belgrade, is still developing but growing quickly.
In fact, the recent EIU report shows that Serbia is the second globally and the top in Europe for improvements in its business environment over the past 20 years. This highlights Serbia`s strong potential, especially in logistics and office sectors. Its regulatory environment is improving, making it an increasingly attractive investment opportunity.
Belgrade is therefore a market with almost zero leasing risk, a factor that gives most developers and
investors in more mature markets a daily headache. It is a market that is prime for office development, and should investors look at medium-long-term holding, then it’s an ideal market.
Belgrade is the largest business center in Serbia. How well does it meet the needs when it
comes to the office space market, particularly in terms of Class A buildings?
- Considering the current market dynamics, it is evident that there is a growing gap between the supply of high-quality, asset-grade properties and the growing demand. As of the end of H1 2024, the Belgrade office market A-class vacancy reduced to 4%, and we do expect further decline. The result of that is a lack of market entry opportunities and existing expansions. As well as a lack of development, the decrease in vacancy, particularly for A-class properties, can be predominantly attributed to the increase of foreign companies entering the market..
When it comes to industrial real estate, Serbia, and particularly the area around Belgrade,
can boast investments in logistics centers. How do you see this market segment and its
potential for further development?
- In Serbia, a decrease in inflation has alleviated market pressures, opening up new opportunities in
industrial and commercial real estate in general, and encouraging a stable economic outlook. Serbia’s
clear advantageous location in the center of Southeast Europe makes it an ideal location for
manufacturing and logistical industrial activities, acting as a link between Europe`s east and west. Additionally, Serbia’s favorable tax environment and competitive labor costs make it an attractive location for companies looking to establish or expand their logistics operations. Currently, 143,000 square meters of A-Class industrial space are under construction, with over million square meters planned for the next five years. This demonstrates that the country`s industrial market is growing rapidly.
Sustainability, renewable energy, and green building are increasingly important topics when it comes to commercial real estate. How do you help clients implement these requirements in practice?
- Accessing capital in 2025 and beyond will require real estate developers to demonstrate how far along they are on the path to decarbonization and how they will achieve their ESG goals in the future. In parallel, occupiers are also approaching landlords to think holistically about sustainability and integrate human health and nature, in addition to climate, into their efforts.
At iO Partners, we have a dedicated sustainability team integrated with our Design & Build services. We guide clients through obtaining green certifications like LEED or BREEAM, enhancing both environmental impact and property value. For new projects or retrofits, we work with architects and engineers to design energy-efficient solutions and incorporate renewable energy systems, such as solar panels or smart building systems. We also advise on sustainable materials and technologies to reduce costs and environmental impact. Additionally, we help implement green lease structures, aligning tenants and landlords in their sustainability goals for a mutually beneficial outcome.
What are the plans for the future period?
- We plan to continue innovating through automation and artificial intelligence, expanding our services for JLL corporate clients and investors. Our goal is to integrate digital innovation and sustainability, positioning ourselves as the top choice for commercial advisory in the CEE region. With a strong presence in the industrial and office sectors, along with our leading valuation team, we are focused on expanding our impact across Vienna, Belgrade, Bratislava, Bucharest, Budapest, and Prague.