Jelena Sarenac, head of corporate communication in Henkel Serbia

Jelena Sarenac is head of corporate communication in Henkel Serbia.

She has been working there since September 2006 being in charge of corporate and

brand communication management. Jelena started her career in 1997 as Public

Relations manager at Mercedes-Benz Yugoslavia, in Belgrade. Her main task

was managing corporate PR and brand PR for Mercedes-Benz. She remained in

charge for PR until 2002. In 1998 she became marketing manager for Mercedes-Benz

Yugoslavia, as head of Marketing Communications department. After the merge with

Chrysler into DaimlerCrysler she took responsibility for all brands.

During her nine years with this company her team won several awards for best

appearance at the Belgrade car show and the award from the Serbian association for

PR for the best PR project for public and social affairs in June 2004.

In 2006 she was working as planning director in the marketing agency Publicis in Belgrade, mainly in charge for the Coca-Cola account but also for other clients.

Jelena has graduated at Moscow State University for Economy, currently she has been at postgraduate studies at CIM, UK.

She is fluent in German, Russian, French and English.