Jamie Oliver’s magazine in Serbian in October

(Photo: jamieoliver.com)

(Jamie Oliver)

Two days ago, in Novi Sad, the contract on the licensed magazine publication in Serbia and Croatia, Jamie, was signed in Novi Sad.

The Jamie magazine appeared six years ago and with Serbia and Croatian editions the figure will reach ten states.

- The thing similar to Jamie Oliver and chefs from our region is a unique Mediterranean cooking style and lifestyle – going to a market, search for fresh food, etc. Therefore, I am sure the Jamie magazine in Serbia will get to its readers easily, the main editor of the British magazine Andy Harris explained.

When asked who will be the target group for the Jamie magazine, the president of the Color Press Group Robert Coban, said that that the target group are urban men and women age 20-40, adding that the magazine will be printed on recycled paper.

- Jamie Oliver is undoubtedly a big name in culinary world and wider but we will not rely only on that but we will try to combine recopies from our region with his recognized brand – Coban concluded.

The first Jamie magazine will appear in October.