How many flowers does it take to produce Chanel No5?
It takes 1000 jasmine flowers to make 30 ml of Chanel No5 perfume.
As Bloomberg reports, jasmine for Chanel No5 is collected only in the Gras city at the Côte d'Azur and the Mil family has been growing it for five decades.
- It is the most expensive perfume in the world. It has a mellifluous scent, less aggressive and and softer than exotic jasmine. The perfume would be totally different if the flowers were grown at any other location – Joseph Mil said for the Independent.
Chanel 5 sales started in1921. The statistics says a bottle of a perfume is sold in every 55 seconds and the best Chanel 5promoter ever was Marilyn Monroe who claimed she wears it even when she goes to sleep.
Jasmine for Chanel 5 is manually collected and the Mill family hires at least 70 people during the harvest time which lasts for three months.
Five hectares of flowers are collected and Joseph Mill says one person harvests some half a kilogram of flowers for one hour. It is necessary to collect 8000 lines of jasmine for one kilogram of jasmine petals.
This specific jasmine from Province is 20 to 30 times more expensive than jasmine from Egypt or India.
In 1921, a legendary designer, Coco Chanel, hired Ernest Bo to make six scents for her where she would pick one. The legend says Coco picked up “number five” which was her lucky number and thus Chanel 5 was born.