Zrenjanin-based Beohemija builds a plant in Tunis

Zrenjaninska-based Beohemija stepped out of the European ground and started investing on the other continent. Namely, domestic producer of powder and household cosmetic has recently started construction of the factories in Tunis. It is a project implemented in cooperation with the Tunisians, with equal stake halfs.

- We are planning to build and put into operation two modern plants in two years time where completely identical program as in Zrenjanin-based plant will be produced - Slavenko Sekulic, the director of Beohemija said and mentioned that u fattening it is a large project which makes this company leader in the Balkans which can transfer technology.

According to Sekulic, Serbia is the country which once lost that battle but these projects will try to bring it back to the field of science, knowledge and quality investments and it will not rely only on sales.

- At the beginning, we will cover North Africa, so Tunis, Algiers, Libya with a total of 65 million people and in the future we are planning to expand to the rest of the mid African continent. Tunisian companies we cooperate with are first class. They can reach technology only in this manner but also provide an access to a new foreign company at that market – Sekulic pointed out.

Beohemija is seriously considering options to expand to the Russian market which was discussed upon the recent visit of the Russian delegation to Zrenjanin and the company.

– That visit urged us to reconsider moving the future business focus to the Russian market. We consider this market to be very serious because it is a huge territory where you can get only with quality and Beohemija has that quality – Sekulic estimated.

Beohemija produces some of the most popular products for household maintenance in Serbia - duel, spin, dahlia, hera and becolino. Only in the past couple of years the company invested tenth million euros in development and generated significant sales profit growth.