Halifax named official translation agency of BelRE real estate and investment fair

Halifax is the official translation agency of the upcoming BelRE real estate and investment fair that will be held for the eighth time on 25-26 April 2013 in Belgrade.

Halifax will manage interpretation at the panel discussions and B2B meetings, together with the translation of all printed and promotional material and website content.

Sonja Babić, Halifax director, is delighted that BelRE’s organisers recognise the importance of this communication tool:

- We at Halifax take care to provide high quality translation services for every client, but we are also trying to raise awareness of the importance of translation for doing business. Good translation in marketing is vital: advertisements, slogans, campaigns, promotional material – all these tools aim to deliver a message to the right people in the right way. Language becomes a key instrument which, if used properly, strengthens a positive perception of the company or product. But if it is shoddily done, it can do serious harm to a company’s image and reputation.

- Translation is much more than just a technical task. It is an essential part of the means of communication. It is a powerful tool to ensure that the right sense of the message is conveyed to its target audience - say people at Halifax.