Belgrade-based Popular advertising agency expands operations in partnership with Zagreb-based Bruketa&Zinic OM

(Nikola Zinic and Davor Bruketa)

The Bruketa&Zinic OM agency from Zagreb has partnered up with the agency Popular from Belgrade, which has now changed its name to Popular Bruketa&Zinic OM.

- It is our great pleasure to have found an exceptional group of young talented creative people in Popular, whose ideas, knowledge and talent will strengthen our mutual business in all markets. We are looking forward to our collaboration, especially on projects that are trying to penetrate the markets that we are not covering yet, such as Austria - said Davor Bruketa, creative director and co-owner of the advertising agency Bruketa&Zinic OM Zagreb.

- The entrance of Bruketa&Zinic OM into our ownership structure is not just an opportunity to expand our business, but also an opportunity to exchange experiences, especially in the fields of strategic planning and production. We believe in measurable and effective creativity in the advertising business, and we now have an entire set of original tools available to us that have been developed within the Bruketa&Zinic OM agency, as an agency that has won many Effie awards for marketing effectiveness - said Boris Marcetic, founder of the advertising agency Popular Belgrade

The agency Popular specializes in strategic planning, offline and online communication, branding and design. Together with Brlog digital agency, Brandoctor branding consultants, Brigada shop concept studio and Bruketa&Zinic OM Zagreb and Baku advertising agencies, Popular Bruketa&Zinic OM constitutes a group of interconnected agencies with some 70 communication experts that provide services for clients from Slovenia, Croatia, Serbia, Ukraine and Azerbaijan.

The agency has been operating in SEE markets since 2006, working with clients such as AVON Cosmetics (Danube Group), Serbian National Lottery, PepsiCo (Marbo), Fruvita, Mikser Festival and others.