Biggest European retailer of perfumes and cosmetics to enter Serbian retail market

Notino, Europe’s biggest retailer of perfumes and cosmetics, is entering the Serbian retail market, Retail Serbia has learned.

Notino is entering the Serbian retail market from the Czech Republic. It is registered in Serbia, but there is still no official information about when the company might start its operations officially in our market. Notino currently operates in 27 European countries and, according to the latest reports, it has record results with a turnover of over a billion euros.

The sales have grown the most in Estonia (108%) and Switzerland (82%).

The biggest foreign market for the company is still Poland. In the fiscal year 2023, the company delivered 26 million packages with a total of 75 million products to its customers.

Through its online stores, Notino offers over 100,000 articles in the category of perfumes and cosmetics. Physical stores are present in the Czech Republic, Poland, Slovakia, Hungary, Romania and Bulgaria.

The company was founded in 2004. In slightly over a year, Notino also opened two new logistics centers.

Notino doo Beograd

Notino

perfumes

cosmetics