Company EXPO 2027 opens tender for consulting services for planning and preparation of organizational strategy of the international exhibition

Source: eKapija Thursday, 15.08.2024. 13:36
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(Photo: Siniša Mali/ Instagram)
EXPO 2027 d.o.o. has opened the tender for consulting services for the integrated planning and preparation of the organizational strategy of the international exhibition EXPO 2027. According to the public invitation, the planning and preparation of this strategy requires an approach which should encompass integrated program management, master planning, a hospitality (food and drinks) management strategy, a strategy of the management of partnerships and sponsorships, a technology management strategy and operations management.

The main goal of integrated program management, as specified, is to improve the cooperation and coordination which should enable team-based contribution when there’s an interdependence between various divisions, sectors and organizational departments.

– Each phase should be clearly defined, which entails determining the key events and the organizational activities necessary for the successful planning and realization of the international exhibition EXPO 2027 – the documentation points out.

When it comes to the master planning for the purposes of this exhibition, that service encompasses the securing of the full report, findings and recommendations relative to the current state determined by the adopted EXPO 2027 master plan, in order to ensure that the main infrastructure is harmonized with the demands of the organization of an international exhibition and the plan of the succession of the space and the facilities.

Considering the unique nature of the location, it is imperative for the demands related to the mutual “overlaps” of the phases of the works and the realization of the EXPO 2027 project to be identified at an early designing phase. This lowers the possibility of subsequent changes, the potential impact on the ongoing activities and costs. It is necessary to analyze the expected behavior and movement of the visitors in order to provide an insight into the spatial capacities, peak periods, zones with high and low traffic frequencies and potential bottlenecks. It is necessary to carry out entrance-exit modeling, a statical estimate of the spatial capacities, determine the requirements regarding the width of the entrance, in order to ensure that the physical infrastructure and the operating processes which are managed by the behavior and movement of a large number of visitors to be designed and developed so that they are efficient and safe. The use of these data enables numerous advantages such as a strategic setting up of the emergency exit and its clear marking, so that they support the visitors’ experience and management of the EXPO space – the documentation specifies.
(Photo: Siniša Mali/ Instagram)

An integral part of the master planning is also an analysis of the demands regarding the necessary space for hospitality features, that is, food and drinks.

– Considering the nature of the event, as well as the differences which characterize the culture and the historical heritage of Belgrade and Serbia, the aim is to provide the visitors with various possibilities. International tastes and demands should be satisfied and the local cuisine should be presented in the best way possible simultaneously. Factors such as the flow of the visitors, the expected demand and the proximity of the key attractions are the key parameters for defining the hospitality strategy. Together with the Procuring Entity, it will be necessary to work on the strategic positioning of the hospitality outlets in the busy parts of the EXPO complex and the near proximity of the key attractions so as to make them available and suitable for visiting. The recommendations should pertain to enabling an unobstructed flow of the visitors, a reduction of the potential jams and waiting times during the peak periods – the text of the tender says.

As for the hospitality management strategy within EXPO 2027, as emphasized, it has to reflect the multicultural nature of the event, while at the same time presenting, in the best light, the local cuisine of the host-country and the innovative practices and providing them with a unique culinary experience.

– The business entity, in cooperation with the Procuring Entity, should provide a proposal of the suitable food and drinks, that is, a suitable hospitality mix, taking into consideration: the parameters of the event, the harmonization with the main theme (Play for Humanity: Sports and Music for All), satisfying various and specific preferences, the promotion of networking and social interactions which are enabled by the global platform and the opportunities provided by the legacy of an international exhibition. In cooperation with the EXPO 2027 team, it is necessary to understand the different demands and tastes of the visitors, the demands of the target groups and their level of expectations, all to the end of creating a remarkable experience for all groups of visitors. Creating a suitable mix of local and international cuisine should result in the presence of high-quality hospitality facilities, from gourmet restaurants to casual ones, from cafes and specific food stores to street vendors and other hybrid concepts – all this so as to satisfy the various tastes, interests and available budgets in a suitable way – the documentation says.

As added, in order to additionally improve the visitors’ experience, it is necessary to recommend the use of advanced technological solutions such as mobile ordering, digital menus and contactless payment. In addition to that, it is necessary to propose a suitable approach and the use of data analysis to the end of following the preferences of the visitors and optimizing the stock management. The adoption of such solutions should simplify the operations and ensure that the hospitality offer remains relevant and available.


When it comes to the partnership management strategy within EXPO 2027, as pointed out, keeping in mind the remarkable importance of the partners and sponsors for a successful realization of EXPO, it is necessary to implement a strategic approach to the management of their engagement from the beginning of the organization to the completion of the event, including considering the impact that the partners and sponsors can have on the EXPO legacy.

As for the technology management strategy within the specialized exhibition, as noted, the aim is to develop a technological strategy, which, on one hand, should secure clarity regarding the direction, management, expectations and organization of the technological function, and on the other, define the key success indicators and the guidelines for the monitoring of the progress during the life cycle of the project.

It is necessary to identify and define an all-encompassing package of technological services that are adapted to the specific needs of each interest group (visitors, participants, organizers) and harmonized with the previously defined vision and goals – the documentation says, among other things.

In the part which concerns the management of operations within EXPO 2027, it is noted that it is necessary to develop an initial version of the concept of operations (CONOPS), that is, a document which will establish a platform which should act as a support and guide in the process of the realization of the EXPO 2027 event.

– The CONOPS document should define the scope of the operations at the international exhibition EXPO 2027 (by identifying the limits of the job), the necessary budget and the number of employees for the current phase of the operating planning. Also, this document should define the principles on which the operations during EXPO 2027 will be based (for example, safety, security, integration), as well as the first version of the operating model which should function during the realization of EXPO 2027 – the documentation points out.

Bids may be submitted by August 26.

More details (in Serbian) may be found HERE.

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