Swedish Zinzino, producer of test-based personalized supplements, starts operating in Serbia

Source: eKapija Wednesday, 12.06.2024. 11:16
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The Swedish company Zinzino, which produces personalized natural supplements based on tests and sells them directly, has announced that it started operating in Serbia yesterday.

The products of Zinzino, among which are home tests for the checking of the vitamin status of the organism, various supplements, but also cosmetics, are already present in our market through independent partners.

– The regions of the Balkans and Southeast Europe are the strategic next step in the company’s plans to expand its client pool in the international market. The launching will enable Zinzino’s independent partners (distributors) to continue building the brand locally and globally – the company announced.

Zinzino expects the launching of the brand in Serbia to also stimulate the growth of the sales in the countries in the neighborhood in the Balkans region.

– This is a perfect time for Zinzino to enter the dynamic and growing market which serves as the gateway to the Balkans – said Dag Bergheim Pettersen, CEO of Zinzino.

The company said that the analysis of the market in Serbia had shown that direct sales are popular among Serbian consumers and natural for entrepreneurs looking for additional profit.


– More than two thirds of the populace of Serbia uses social networks. Social sales, compared with the Zinzino digital toolbox, creates favorable conditions for our distributors to reach new customers in Serbia – they say at Zinzino.

The add that, in Serbia, the business operations are adapted to the implementation of the local payment solutions through a new, dynamic payment platform. User support and other market support will take place through the headquarters in Gothenburg, combined with the support of local consultants in Serbia.

With the launching of the brand in Serbia, Zinzino is active in more than 100 markets, and the plan of the Swedish company is to reach a million customers by 2025 and 20 million by 2035.

B. P.


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