Centrosinergija - A Reliable business partner in distribution and logistics

Centrosinergija is part of the Moj Kiosk Group business system and one of the largest companies in the domestic market in the field of distribution and logistics. Since its establishment in 2011, Centrosinergia has been guided by the mission of being a reliable business partner by providing high-quality services in various areas.

It deals with the distribution and logistics of tobacco products, consumer goods, printed editions, electronic refills, and in its portfolio it has big brands such as BAT, Jaffa, BIC, Chupa Chups, Mentos, Fisherman`s Friend, PEZ, Villiger, Zaini, VARTA, Mogyi , Gizeh...

It has a large distribution and logistics center in Makish, which was built out of the need to support the rapid expansion of business. Continuous investment in the equipment of warehouse resources enabled the expansion and development of capacity, a higher degree of automation of the process, and most importantly, the conditions were created for better and easier work of employees, thus ensuring higher productivity. A high level of efficiency of logistics processes was achieved, among other things, thanks to the logistics network that relies on 13 regional centers.

The focus of Centrosinergia`s business strategy is the quality and reliability of services that our clients and partners highly value, as well as continuous improvement of processes and all aspects of business. Special attention is paid to investing in innovation, with an emphasis on digitization and process optimization, all with the aim of raising the quality of service to a higher level. In this regard, digital delivery has been introduced in 2023, which enabled the monitoring of the status of deliveries in real time via the Track&Trace portal. In the same year, one of the world`s three most recognized software solutions for the optimization of transport and commercial routes was implemented, which allows organizations with a on-field sales organization and a transport fleet to optimize costs, raise the quality of service and, taking into account a wide range of logistics parameters, suggests the optimal deployment of resources.

- We are proud of the fact that we have proven ourselves in the field of distribution and logistics, that clients and partners recognize us as reliable and responsible, and that we always aim for higher goals and raising the ladder in business. The distribution and logistics market is dynamic, subject to external influences, the competition is high, which requires us to continuously review and improve the work process. Adequate response to the needs of the community in which we operate is crucial for the sustainability, continuity, competitiveness and profitability of business. When I took a leading position at Centrosinergia a year and a half ago, I believed that female energy and our natural sense of logistics would bring good results in a predominantly male industry. Today, from this point of view, when there are more and more women, not only in Centrosinergia, but in our entire industry, I am even more confident in my assessment and am sure that we are influencing stereotypes in the distribution of jobs through commitment and achieved results - said Andrijana Đorđević, general manager of Centrosinergia and expressed her belief that the company, which today counts 820 employees, will continue to be an example of good practice on the market in the upcoming years.

In the company`s strategic approach, the aspects of socially responsible business and care for the environment are highly rated, and donations and various forms of support to vulnerable social groups in which all employees participate are part of the business culture. On the other hand, the contribution to the reduction of pollution in the central city zones is indicated by the fact that the Centrosinergia fleet was expanded to include 45 IVECO DAILY vehicles powered by natural gas.

Centrosynergija can also boast that it is one of the largest domestic companies in terms of business income, which amounts to close to half a billion euros per year. The company provides a full range of distribution and logistics services and delivers goods to 18,000 retail outlets throughout Serbia. Since 2021, the activity includes foreign trade operations, and since the beginning of last year, the representative office of Centrosinergia has been active in Montenegro, which has expanded operations also to the region.