Jovan Ciric, Leasing Director Retail MPC Properties – MPC Echo symbolizes our desire for good ideas and innovative endeavors to spread freely and bring about positive changes

On April 23, in Sava Centar, the company MPC Properties is organizing the first big conference, named MPC Echo. The aim is to look into the latest trends and innovations, locally and globally, and the panelists are experts from our business community and from abroad. We talked about the details of the conference and the expectations with Jovan Ciric, Leasing Director Retail MPC Properties.

Can you tell us something more about the MPC Echo conference which you are realizing on April 23 in Sava Centar?

– MPC Echo is the first big conference of our company, which aims to become a traditionally important event in the real estate industry. We are gathering our partners and associates, as the key actors in both segments, so as to look into the latest trends and innovations, locally and globally, together. In the context of retail, the transformation of the shopping experience and adaptation to new consumer demands will be important topics that we will talk about, while also mentioning sustainability and ESG principles. Echo, as its name indicates, symbolizes our desire for good ideas and innovative endeavors to spread freely and bring about positive changes, just like MPC Properties does through its operations.

Which topics will be addressed in your field, at the retail panel?

– At the conference, we will emphasize trends, new business models, new opportunities, innovations and the future of the shopping experience, keeping in mind the vital aspects of the retail industry throughout. Digitization, technology, but also the relation between online and offline sales are important topics today, when it is necessary to find a balance between those two channels. Also, sustainability is a topic of extreme importance, so we will also look into how our industry adapts to the demands for environmentally responsible business operations.

How do you expect the global trends to reflect on the strategies of leasing in the shopping centers of the future?

– I believe that leasing will be much more than just renting out space: it will be a partner-like relation between shopping centers and brands. Flexibility will be crucial, because brands will want to adapt their spatial needs to the changeable demands of the market. The integration of technological solutions, but also a more intensive cooperation in the field of digital marketing, as well as loyalty programs, will help create a better and more efficient customer experience.

How do you see the role of expert panels at conferences in launching precisely these ideas and cooperation?

– The various perspectives and the sharing of experiences at conferences are invaluable for launching important topics and good energy for joint projects. Through discussions and interaction, the participants can gain a deeper understanding of the current trends and the best practices. In concrete terms, our company is proud that it has the opportunity to host the panelists-experts, both those from our business communities and colleagues from abroad. We are sure that all the participants will gain important insights and be inspired for new endeavors. The cocktail party which will follow will be an excellent opportunity for networking and establishing contacts with industry leaders, so we believe that MPC Echo will bring a valuable experience to all participants.

Balkans Real Estate d.o.o. Beograd

MPC Properties

Jovan Ćirić

MPC Echo

retail industry

real estate industry

leasing at shopping centers