"Renaissance of the Classic" – Selva’s Successful Season Start at the 2011 imm cologne

Vittor Italian Agency, the company that represents the leading Italian furniture manufacturer Selva on the territory of the Balkans, has presented the news from the tradeshow in Cologne.

With the Cologne tradeshow, Selva succeeded in a great kickoff to the 2011 furniture season. A new collection, more international guests than last year, and a thoroughly
positive response – for the Italian company, the year was marked by an extremely successful beginning.

"In 2010, a positive change already emerged for the sector, but 2011 will certainly be even better!" explained Philipp Selva, President & CEO of Selva.

"That can already be felt in Cologne. The tradeshow management did a great job, and the concept with Living Kitchen turned imm cologne into a genuine highlight. And in international terms, the tradeshow once again earned its status."

The owner of the Italian furniture maker is more than satisfied with this year’s tradeshow results. “As early as Wednesday, we already had more international guests at our stand than at the entire 2010 tradeshow. We received endless praise for our new Collection Luna from all of our major partners and retail groups. That confirms to us that we’re on the right track.”

Luna stands for a classic elegance that is nevertheless fresh and up-to-date. And along
with Eleganza, the new addition for 2010, it forms a solid component of the Selva product line.

"We are currently experiencing a renaissance of the classic, and thus Selva is right in keeping with the trend," Philipp Selva adds.

"Our new collection is correctly taking the line of the classic in the modern age. More and more people would like romantic furnishings that are still modern, and it is precisely this niche that Selva occupies."

The combination of the traditional, the modern, and the transitional, for which the Italian company is so well known, also characterized the tradeshow stand in Cologne. Embedded in a coherent colour and material concept, Selva presented its furniture on a fitting stage. Bright tones on the walls and floor, coloured accents with lamps and vases, and accessories such as natural wood chips – the interplay between natural colouration, aesthetic materiality, and a conscious colour scheme conveyed an inspiring atmosphere, setting the perfect stage for the furniture.

Selva products in Belgrade can be bought in Lusso furniture showroom at Airport City business center.

Vittor Italian Agency Beograd

Lusso d.o.o. Beograd