Serbian-American Startup Collects USD 4 Million for Innovation in Dentistry

A Serb who went to the USA for medical treatment as a child, Vladimir Vukicevic, has now collected USD 4 million from investors with his latest startup Better & Better.

The startups, based in New York, produces a toothpaste with vitamins, and its potential was also recognized by numerous investors from Serbia, from where as much as 40% of funds came. This investment in Better & Better will help launch the product, further expand the retail and help the growth, the company says.

Better & Better is the third in the row of startups launched by Vukicevic.

The latest wave of the financing of the company Better & Better was led by Fifth Quarter Ventures, owned by Tihomir Bajic, the most famous Serbia from the Silicon Valley, and the startup was also supported by Sasa Dragic, the founder of Superbet, Branimir Brkljac of Studio Moderna, the fund of Will Smith, Dreamers VC, Azure Capital, Alpaca Ventures and others.

Dreamers VC says in a press release that it sees potential in the line of products of the company Better & Better to make “a healthy life easier” and “to revolutionize health through existing habits”.

Better & Better was launched during the pandemic in 2020.

Better Better

Vladimir Vukićević

Serbian American startup

innovative toothpaste

Fifth Quarter Ventures

Tihomir Bajić

Saša Dragić

Superbet

Branimir Brkljač

Studio Moderna

Will Smith fund

Dreamers VC

Azure Capital

Alpaca Ventures