Belgrade to Host International Franchise Expo in April

Belgrade will host the International Franchise Expo, which will be held with the support of the Chamber of Commerce of Serbia (CCIS), at the Belgrade Fairgrounds, on April 6-7, the CCIS announces. They add that, for companies and visitors from Serbia, this event will be a unique opportunity to learn about the concept of franchising and how they can run their business under a well-known brand, find partners and start a new business.

According to the data of the CCIS, more than 240 companies in Serbia base their operations on the concept of franchises, and 65% of them are foreign brands.

The global economic crisis has not had a major impact on this business segment, says Marica Vidanovic, the head of the Center for North, Central and South America and Australia at the CCIS. This is confirmed by the latest data of the international institutions which monitor this form of business, which show that franchising generates around 4.8% of the global GDP in the world. There are around 30,000 franchises in the world. In Europe, more than 15,000 of them work in around 3.5 million locations, employing 25 million people.

– In the times of a global economic crisis, caused by the coronavirus pandemic, the importance of franchising is even bigger. The sustainability of this concept, through the unification of the network of receivers, the securing of lower prices at suppliers, the margining of financial funds for the continued realization of the marketing strategy, contributes to having the goods or services toward the end-customer be more affordable, with a lower, that is, more competitive price, and to strengthening their presence and position in the market, unlike other individual small and medium enterprises – Vidanovic explains.

More about the Franchise Expo can be found at www.franchisingexpobelgrade.com.

Privredna komora Srbije

Beogradski sajam doo Beograd

Chamber of Commerce of Serbia

CCIS

Belgrade Fairgrounds

Marica Vidanović

Franchise Expo

franchises

franchising