Slovenian Meat Industry Strengthening Market Position in Serbia with Financial Support of EU

Slovenia has received financial support from the European Union within the project “Original EU Quality – Promotion of Pork Meat Products in Serbia”, which aims to increase the competitiveness and strengthen the position of its meat products in all markets.

For the Slovenian meat industry, as its representatives told the journalists from Serbia who visited Slovenia, Serbia is an important exporting destination, which is why the association GIZ Mesne Industrije Slovenije has been present in the Serbia market for ten years now through EU promotional projects.

Promotion of agricultural and food products is an integral part of the EU promotional policy and entails financial support to the end of increasing the recognizability and competitiveness of the products of EU origin, creating new market opportunities for agriculturists and the food industry and strengthening the position in the world market.

The director of the company Celjske Mesnine, Izidor Krivec, said that, in 2021, the company aimed to realize an income of EUR 2.5 million and sell 335 tons of cured meat products and prosciutto.

The company Celjske Mesnine imports pork meat, the raw ingredient for the production of cured meat products and prosciutto, from Austria, but, according to Krivec, when the conditions meet, importing from Serbia will also become possible.

The promotional campaign also covers the wines from Radgonske Gorice, and the aim is for them to be second in the Serbian market when it comes to sales.

GIZ Mesne industrije Slovenije

Celjska mesnina

Izidor Krivec

Lokva

Kras

Radgonske gorice

Original EU Quality Promotion of Pork Meat Products in Serbia

pork meat

meat product

promotional campaign

meat processing product

meat processing