Kalenic, Djeram and Palilula Green Market First Digitized Green Markets – Card Payment Enabled

Kalenic, Djeram and the Palilula Green Market are the first “digitalized green markets” in the capital of Serbia, where a total of 50 POS terminals are being installed which enable contactless payment with payment cards or through mobile wallet apps for Android and iOS, according to an announcement made by the PUE Gradske Pijace.

The pilot project of the digitalization of the green markets is jointly carried out by the PUE Gradske Pijace, the Chamber of Commerce of Serbia and the companies Mastercard, Banca Intesa, Payten and Chipcard, with the support of the City of Belgrade.

The first 28 terminals have already been installed at said green markets, and the expectations are for cashless payment to expand to other green markets in the city as well.

A recent MasterIndex 2021 survey showed that each third customer at a green market wants to pay with a card, because it is easier, faster and more practical, according to Кatarina Ocokoljic, the secretary of the Association of Financial Institutions at the Chamber of Commerce of Serbia.

All the tenants which chose to be part of the pilot project of the digitalization of green markets will be exempt from all costs related to the use of POS terminals for the next 12 months, and the partners in the project have also secured an additional benefit – each month, the five traders with the highest number of cashless payments with pay cards will get a monetary award of RSD 12,000.

JKP Gradske pijace Beograd

Grad Beograd

Privredna komora Srbije

Payten d.o.o. Novi Beograd

Predstavništvo Mastercard Europe Beograd

Banca Intesa a.d. Beograd

PUE Gradske pijace

City of Belgrade

Chamber of Commerce of Serbia

CCIS

Payten

Chipcard

Mastercard

Banca Intesa

Goran Vesić

Bojan Bajagić

Katarina Ocokoljić

Kalenić

Đeram

Palilulska pijaca

Palilula Green Market

payment with pay cards

payment through mobile phones

digitized green markets

digitalized green markets

POS terminal

contactless payment