Mlekara Sabac has invested in Data Matrix technology - All product information is provided to consumers through a mobile app

Mlekara Sabac has invested EUR 800,000 in the technology of marking and tracking products (Data Matrix) and thus responded to the recently introduced requirements of the Russian market, the company announced.

- We have thus become the first Serbian dairy manufacturer to export products compliant with Data Matrix technology and thus fully respond to the recently introduced requirements of the Russian market, where we have been present for over 10 years and where each product now has to be marked with a QR code - said Nenad Ilic, director of the maintenance, energy and investment sector at the Sabac Dairy.

Data Matrix technology is a comprehensive track & trace system that tracks each product - through the entire chain, from production to store shelves.

- Marking each product with a unique DM code is a technology that provides consumers with all the information about the product in a simple and fast way, using apps on the phone - the announcement states.