Breakthrough of "Tiger" to the Canadian market - Export of Pirot manufacturer increased by 49%

Export of "Tiger" company, in the first six months, is 49% higher than in the same period last year, while overall sales growth is 40%. The dominant market for programs of "Tiger" factories are still countries in the European Union, where 84% of export has been placed in this period.

Footwear program, which is the largest in export, sales rised in the first six months, for 47% compared to the same period of 2009, during which the production had just been started and all activities were aimed at stabilizing the production and business operations. This year, the largest market continues to in the Western European countries, with a growth of 70% in sales of rubber footwear, which is also placed in South Africa and Japan. Significant breakthrough was achieved in the Canadian market, where export volumes are two and a half times larger than in the first half of the last year.

Sales growth in the Canadian market during this period, contributed to the improvement of cooperation with the company "STC Footwear' in Montreal, with whom it developed and certified mining rubber boot for the market of North and South America. Mining boots, popularly called "Minus hundred", represent the common brand" Tiger / STC "which is intended for use at very low temperatures.

(Michel Bison)

During a recent visit to "Tiger", Michel Bison, President of the Canadian company STC, has analyzed with the industrial team of "Tiger", the structure and performance of the new model of safety footwear, which is resistant to aggressive solvents and oils and which is electricity proof by the voltage of 1800 V.

After the meeting with company management, in Pirot, where they discussed further cooperation trends, Bison said that both companies have similar mid-term strategy and long-term vision.

- Our partnership based on mutual recognition of the market need for safety shoes, and answering to the needs of the customers, who in addition to high quality of the products expect multifunctional use. After a period of evolution, , we are entering a new phase of cooperation with Pirot based Tiger, that we can now call revolutionary. We start with a very innovative joint production of rubber safety shoes that may have different purposes - said Bison.

In addition to already well-known customers, who have again intensified cooperation with the "Tiger", like the Finnish "Berner" and the Italian company "Martinelo", in this period, cooperation with many new distributive chains has ben established, among them the English" Barbour ", Danish " Ilse Jacobsen ", as well as several large distribution chains. One of them is a French trading house "Decathlon", with fifty department stores and more than 400 facilities for the sale of quality products from the fields of sport, recreation, hunting and fishing all over Europe.

In the last two years the company "Tiger" commercialized 116 modesl of rubber shoes, out of which 20 is still in the stage of verification by the customers, wile certification of five new models is awaited by international accreditation bodies.