Fashion, architecture, media, marketing - fifth Belgrade Design Week started

The fifth jubilee Belgrade Design Week (BDW) was ceremoniously opened last night (May 31, 2010) in the Gallery of the National Bank of Serbia with the fashion show prepared by domestic designers and organized by the Forum for Fashion, Textile and Design. BDW will last until June 5th.

The Ambassador of Germany, Wolfram Mas, estimated at the opening ceremony that the Belgrade Design Week was a special event because it was the occasion for gathering number of creative minds at one place and he also expressed satisfaction with the fact that several German designers were participating in this year's BDW.

The founder of the manifestation, Jovan Jelovac, said that that event was bringing us closer to the world and that it enriched us with the culture of global design, pointing out that it was more appreciated in the world than in our country.

This year's BDW consists of several programmes, the most important of which is three-day creative and business-educational conference "Smart2", which will take place in Atelje 212 between June 3 and 5. The lecturers will be world-famous people in the field of design who will come from Denmark, Spain, Sweden, Germany, Italy, Turkey, Israel, Netherlands, Austria, Great Britain, Slovenia....

The "Design Lab" programme will include several free workshops intended for the visitors of various interests, which will be held on June 1 and 2 in the City Administration. BDW organizes promotion of Smart ForTwo automobile, which solves the problem of parking in the city in the smartest way, as well as the exhibition of works from the Revive the Plastic open contest, which was organized in association with Banca Intesa.

According to the website of Financial Times and editor Hester Vaizey, "Smart2" conference at this year's Belgrade Design Week is the first on the list of the most important global events in June. The manifestation will be closed on June 5 in Tube nightclub with the Belgrade Design Grand Prix Awards ceremony.

BDW was organized for the first time in 2006 to gather global leaders in the fields of branding, architecture, design, media, and advertising, with the aim of educating local public and creating a space for global standard and regional business to meet.