Secrets of the beautiful complexion of women from the Far East – Korean cosmetics coming to Serbia

Korean cosmetics have recently arrived straight to the shelves of dm drogerie stores. With the aim of pointing to a combination of technology and traditional care of Korean women, Korean brands from the K-Beauty line were presented this Friday, December 20, within the “High Tech, High Care” event at the dm drogerie store at the Usce Shopping Center.

The presentation was attended by officials of the Embassy of the Republic of Korea, representatives of dm drogerie and representatives of the Korea Trade-Investment Promotion Agency (KOTRA).

The director of KOTRA, Sung-gi Lee, said that he was happy that K-Beauty brands were available at dm drogerie and that Serbian customers had recognized how unique the products are.

– Koreans say: “How you treat your skin before you're thirty determines its state after you turn thirty”. K-Beauty products are also available in Paris and London, and have been growing more and more popular in Serbia year by year – Lee said.

Predrag Petrovic, a member of the board of dm drogerie markt Serbia and North Macedonia, said that dm, as a company dedicated to constant innovations, had recognized the specific characteristics and the quality of K-Beauty products.

– We are very pleased to have K-Beauty products in dm drogerie stores, such as Pilling Bean, Ariul, Purederm and Mbeauty masks – Petrovic said.

Those who attended the promotion could test their skin with the Skin Care Analyzer and learn more about the famous Korean beauty routine.

S. P.

Ambasada Južne Koreje u Beogradu

dm drogerie markt d.o.o. Beograd

Kotra Beograd

Sung gi Lee

Predrag Petrović

Korean cosmetics

K beauty

skin testing

skin care analyzer