Microsoft opens its first retail store in Europe on July 11

Microsoft opens its first retail store in Europe on July 11 as the software giant looks to boost its physical presence and compete with other tech companies offering unique in-store experiences for customers.

The 2,037,500-m2 Microsoft store will be located on Oxford Circus in the center of London’s famous shopping district – just down the street from Apple’s flagship Regent Street location.

London will be Microsoft’s third flagship destination, along with Sydney and New York City.

– This is our very first foray into Europe, and we couldn’t be more pleased to be in London – Microsoft CMO Chris Capossela said in an interview Tuesday, as reported by CNBC.

Microsoft is among a growing list of tech companies expanding their physical presence to complement online sales.

Amazon is reportedly planning to open up to 3,000 cashier-less grocery stores by 2021. Chinese tech giant Xiaomi told CNBC in February it plans to triple its European store count by the end of the year.

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Xiaomi

Microsoft

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Chris Capossela

Microsoft opens store in Europe

Microsoft store in Europe