Leading Italian fast fashion brand coming to Serbia – Piazza Italia to open store at Ada Mall in Belgrade on May 23

The Italian fashion brand Piazza Italia is opening its first store in Serbia.

The outlet of this leading fast fashion brand will be located at the recently opened Ada Mall in Belgrade.

The opening of the Piazza Italia facility is scheduled for May 23, 2019, when fans of Italian designer clothes will be able to purchase items from the brand's latest collections for women and children at affordable prices, announced PROMODA, the exclusive representative of Piazza Italia for Serbia.


Piazza Italia was founded in 1993 in Naples. In the past few years, it has become one of the leading companies in the segment of designer clothes in Italy and the world, with prices affordable to consumers with average income. This has earned it consumers' trust, helped it increase its sales and the number of stores opened in Italy (directly or through franchising) and allowed it to expand to international of markets as well.

Today, Piazza Italia has 290 stores in Italy and 60 stores abroad.

The latest collections and models of the Piazza Italia brand can be seen at www.piazzaitalia.it, and the company's Serbian website is under construction.

B. P.

Promoda Novi Beograd

Piazza Italia

Ada Mall Belgrade