Rail cars to feature ads – Srbija Voz opens public invitation for advertising on trains

Trains will soon transport advertisements, in addition to passengers and goods. The joint-stock company for railway passenger transport Srbija Voz has placed a public invitation for leasing the exterior and interior of rail cars for the purpose of advertising.

Dragana Stankovic, media and market coordinator of Srbija Voz, explains for Novosti that, in most Western countries and the countries in the region, companies rent ad space in transport vehicles in order to advertise their services. The invitation was placed a few days ago and is the first attempt at branding trains on Serbian railways, which will provide a challenge for designers.

– Companies will be able to rent space on 18 engines, 52 rail cars, 42 diesel trains and 37 electric trains – Stankovic explains.

– There's also an option of advertising on the interior. The minimum renting period is one month, and those who choose to advertise for a longer period of time stand to receive discounts of 5-15%.

As Novosti writes, companies which want to have their brand name or a name of one of their products displayed on an engine for a month will have to set aside a minimum of RSD 27,500. Advertising on Stadler's electric engines is the most expensive at RSD 110,000 a month.

Renting ad space on diesel trains costs RSD 82,500. Those who apply first will get promotional prices.

Those who want to advertise on the interior of trains will have to set aside RSD 2,700 to 11,000 a month, depending on the type of train. Annual ad space rent is RSD 28,050 to 112,200.

The companies to be advertised will be selected at the auction scheduled for May 12. The criterion is the highest bid. All local and foreign legal persons and entrepreneurs may take part in the auction.

Srbijavoz a.d. Beograd

Stadler Rail AG Switzerland

advertising on trains

train ads

Dragana Stankovic

train branding

Stadler electric train

Stadler

Stadler trains

train ad prices