Investment fund South Central Ventures investing EUR 700,000 in the Serbian real-estate website City Expert

The investment fund South Central Ventures (Enterprise Innovation Fund – ENIF) is investing in City Expert, a startup company which is successfully introducing innovations to the real-estate market. The first investment round is EUR 700,000.

City Expert managed to successfully penetrate the real-estate sector in Serbia last year by introducing technological innovations which directly benefited the end users. As it gained more and more public support, the company continued to develop and it drew the attention of the investment fund. South Central Ventures is the biggest investment fund in Serbia, investing EUR 40 million a year in technological companies in the Balkans.

The EUR 700,000 investment will also secure the introduction of advanced technological characteristics which will further benefit the users.

- Our company started as and still is a startup company, regardless of our great business success in under two years of activities. The company’s focus is the development of new technologies, which will make things easier for anyone in the process of leasing or buying real estate and on expanding our business to other capitals of the world. The initial vision of the cofounders was to develop on our own and finance further expansion by the company’s own income. However, having achieved great success in such a short time, we became interesting to investors. A quicker advancement and the expansion of the company are parts of our vision and we are grateful for the possibility to cooperate with the South Central Ventures fund in achieving this goal – stated Igor Jovic, cofounder of City Expert.

City Expert was founded in 2015 by six young men who managed to reach the numbers of 35,000 of loyal clients and 900,000 website users in less than a year.