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Sports equipment of Serbian Olympic competitors presented – “4F” dresses the national team
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The Olympic Committee of Serbia announced that the fashion show was organized by the “4F” brand, and the special guests at the runway included the representatives of the Olympic team, the European champions, basketball players Dajana Butulija and Tamara Radocaj, and judo player Aleksandar Kukolj.
The Olympic collection of the Serbian team was designed by the “4F” designers team of about twenty people, including graphic designers and fashion industry experts, with the cooperation of the Olympic Committee of Serbia. The entire collection is based on national motifs and colors and consists of three lines: parade uniforms for the opening ceremony, training equipment and leisure time equipment.
The collection also features a large number of accessories, including sneakers, sunglasses, hats, bags and backpacks.
- In the name of the Olympic Committe of Serbia and my own, I wish to thank our partner, the “4F” brand, without which none of this would be possible. Their support, expertise and dedicated work have resulted in this magnificent collection which we are most proud of. Our Olympic competitors will be wearing equipment of the highest quality and design and I believe they will feel great wearing it. I wish a lot of success to our Olympic competitors in Rio, and I'm sure that the “4F” brand will be promoted in Rio in the best way possible, from the winners podiums – said the vice-president of the Olympic Committee of Serbia Zarko Paspalj.
The collection consists of 80 female and 23 male outfits for sportsmen and coaches. Each outfit consists of 30 pieces of clothing, three pairs of footwear and 15 accessories. The collection comprises 74 combinations of colors and patterns, and its base colors are inspired by the flag of Serbia – a fiery red, an intense blue and a pure white.
In addition to the Olympic Games in Rio de Janeiro, “4F” will be the official equipment brand of the Serbian competitors at the 2018 Winter Olympics in Pyeongchang.
