"Jaffa biscuit" included in new issue of English language dictionary

In the latest issue of English Language Dictionary, which is prepared and published by Oxford University (Oxford English Dictionary), there are words and terms that recently entered literary language, such as "Jaffa biscuit".

Existence of term "jaffa biscuit" in such complex literary dictionary is the proof of strength of "Jaffa brand". This biscuit is made by the recipe that is kept secret for more than 60 years.

Since recently, with the launching of mini version of Jaffa biscuit packed in bags, the marketing campaign for Jaffa biscuit commenced. The campaign includes video commercial to the music of Kristina Kovač, as well as billboards for "Jaffa biscuit" and "Mini Jaffa biscuit".