"Informatika" opens "Dell Store-in-Store" - guest Andrew Nicholson, Manager of company "Dell" for southeast Europe

Official distributor of "Dell" products for Serbia, company "Informatika", will open "Dell Store-in-Store" on the ground floor of the largest store with electronic appliances in the country, Megastores Electronica in New Belgrade, on September 13. On that occasion, Andrew Nicholson, Manager of company "Dell" for southeast Europe, will stay in Belgrade.

" Dell" is the largest manufacturer and distributor of computers in the world. This company has recently started to change its business model. Namely, for more than 20 years the strategy of company "Dell" was focused on the online sale of configurations adapted to the needs of the buyers. However, now "Dell" turns to "classical model" of sale that implies buyer's direct contact with the product.