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Lynsi Snyder, owner of In-N-Out - Mysterious hamburger queen
Sunday, 18.10.2015.
21:39
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The family succeeded in resisting the call of money and to manage the company recalling its deep, religious, Christian traditions. One of the main aspects is a life far from the public which the fifth generation of the Snyder heading the company with Lynsi Snyder proves.
Lynsi, today a 34-year old woman, three years ago took over the ownership over half of the company. She is the only successor of family fund which will assign her the remaining portion of shares when she turns 35. Her fortune is estimated at USD 1 billion and after Elizabeth Banks, she is the youngest American billionaire.
Although commonly called in American media a “queen of hamburgers”, she rarely appears in public. In one of her appearances, she explained there are many reasons for that. Apart from family breeding up, she said, running a company as hers is and being a mother of four kids does not leave you with plenty of time for media show up. Apart from that, there is a dosage of fear.
Namely, when she was 17, she succeeded in avoiding the kidnapping and the same situation repeated seven years later. She then succeeded in escaping the kidnappers who followed her with a van in the vicinity of central family house and since then she lives very quietly.
With the information that recently she married for the fourth time and that she has four kids from previous marriages, a few wins at car races in the youth, it is little wonder that Hollywood producers offer to shoot a movie on her life.
Still, it is not going to happen.
- We do not want to have all the attention. This is not who we are. We do not want attention. The only thing we want is to serve good food to guests – she said once when asked why she was so mysterious. Still, she revealed she went into box once as well as that she has a few tattoos. One of them says “hated”.
The story of Snyder family has traits of movie tragedy. Her father and uncle tragically died during her childhood. Rich Snyder inherited his father Harry heading the company in 1976. After his death in a plane crash, his brother Gay inherited and died only after six years from overdose.
She was only 17 then and her grandmother Esther took over the company management and stayed there until she died in 2006. In the next six years the In-N-Out was managed by Mark Tailor, but since 2012, the company has been headed again by Snyder family member – Gay’s daughter, Lynsi.
- I am very much alike my father, a true adventurer. I love adrenaline, my father took me for races when I was two or three and since then my passion has been everything with a motor – she said last year in one of rare opportunities when she agreed to speak for media.
In that interview, she stressed out she was not planning to change field of business and that In-N-Out will stay a family business.
- The only reason you would do it is money and I do not want to do it. My heart is connected with the company and the family which is no longer with me. Therefore, I have a strong wish to keep things as they are– Lynsi Snyder said.
In-N-Out is famous for paying people more than other fast food chains and taking care of its customers. They take care to the extent that when they opened facilities in Texas, it was a revelation that their menu will comprise sweet tea?
Food may be “fast” but the company development has been deliberately “slow”. None of the “In-N-Out" restaurants is far from distribution centers so that food would always be fresh. There are no frozen or warmed up dishes at the menu.
One of the rare controversies in business was a dispute of the former company VP that Linsy fired him since he was not “religious” enough. The dispute was solved extra-judicial.
To summarize, detail which shows religious aspect of the Snyder family: Namely, at cardboards in packages where food is packed contains discretely written verses from the Bible.