Serbian ideas for Russian commercials - Stankovic & sinovi production is implementing entire production for movies, music clips and artistic performances

Advertisements for eBay portal which have been broadcasted these days at the Russian television were made by one of the companies in Serbia. Stanković & sinovi production has been operating since 2009 and over the past years apart from commercials, they have been making documentary, corporative movies, music spots as well as artistic performances.

- The market shows diversification in Lo-fi advertisements versus high-budget commercials while, space in between is, it seems, empty – Marko Stanovic says for eKapija.

The Stanković & sinovi team comprises professionals in the field of movie, television, marketing and design who, after years of their own activities, decided to join forces. They offer clients a full production cycle: preparation, production and postproduction with set up individual team for each project. The studio on 400 m2 also operates within the company in Altina and they have quality equipment for shooting which they also rent for other production. In six years of work, they implemented extensive projects which took more complex organization or shooting in the countries in region and Europe.
Inspiration for work, they say, does not come alone. Entire team has great wish to prove in professional sense. It implies commitment to work which then should provide creativity.

They set up also cooperation with foreign advertising agencies and producers.

Apart from everyday commercial projects, they are proud of the fact that postproduction stage of documentary show be a man – Ivo Andric whose premiere was in late March at Jugoslovenska kinoteka has been in progress. Audience in Serbia will have the chance to see the show in October, at the First channel of RTS and we have been preparing, Stankovic says, and the beginning of shooting experimental movie supported by the Movie center of Serbia, on famous painter of Mediala - Leonid Sejka.

Apart from marketing and advertising agencies, their clients are physical entities and legal ones and tey often communicate directly with them. Stankovic & sinovi are specialized in development of promotional and corporative movies for different companies.

- Depending on a movie purpose and company rules our approach differs. Some require to stick to their inputs and corporative code of conduct while the others provide freedom to creative team to suggest and implement the concept. In both cases it is important to achieve primary objective: to transfer client’s message to end user in the most quality and clear way.

Stankovic& sinovi offer also all services in 2D and 3D animations, special effects, image correction (deletion), graphic processing, etc. They cooperate on daily basis with a large number of professionals and companies where they especially outline excellent cooperation with agencies Comunnis and Executive group, New One, Popular Bruketa & Zinic OM, BASTARDS, TOTEM, KINESTEZIJA, LUDOVICO, MODIFY and LIFE

Speaking about current trends in advertisement production, Stankovic says some changes can be noticed.

- Media is divided in internet and online advertisement imposes new communication manner with consumers, especially new tendencies of interaction, direct contact through as new visual attractions.

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