New franchise from Rome - List brand coming to Serbia soon

The company BJN is bringing a new brand to the Serbian market as early as at the start of 2015. They have added another fashion franchise to their portfolio - the Italian brand List.

After signing franchise agreements with Turkish brands Tudors and Goose last year, BJN will add the List fashion brand from Rome to its portfolio this year. This high fashion brand for women will be presented in March with a ceremonial fashion show.

– List is a brand whose products can be described as "affordable luxury". Its competitors are designer brands Elisabeta Franci, Max Mara, Liu Jo, Patrizia Peppe, but the prices of products under the List brand are what gives it a comparative advantage over other brands. All products have a top design and are made exclusively from natural materials made in Italy – BJN Director Bojan Mitic told the website Franchising.rs.

List Fashion Group, whose brand is List, was founded in 1991 by entrepreneurs Ruben Dell’Ariccia and Giulio Moscati.

There are currently 250 stores in 27 countries on three continents operating under the name of List, and one of the main ways of expanding that network is franchising in Italy and other countries.